What happens with my data?

Your data stays between us. It’s used to give you a comprehensive look at what’s happening with your skin, and we use it to train the model and help give recommendations to people with skin similar to yours. You can read our Privacy Policy here.

How is my data used?

We are collecting data to help refine and improve our algorithms for skin health - to better classify skin and recommend the right ingredients/formulations for different types of skin. We don’t sell the data to anyone and treat it like medical data (anonymized). We want to help anyone track what works and doesn’t so also will offer our app for free.

What is zipcode for?

We use zipcode to automatically pull in environmental factors like humidity, temparature, and UV exposure.

What are the moisture and oil indices?

The moisture and oil indices represent where your average oil and moisture measurements fall as compared to the rest of the users in our database. The index is on a scale of 1-9. For example, a score of 5 means that you fall in the middle of the distribution.


Why is it important to measure the oil and moisture level of your skin?

We didn’t want to rely on self-reported data alone (it’s biased), so we tested different physical factors to measure. After refining the in-person experience, we landed on measuring moisture, oil and pH of the skin at multiple points on the face.  We found that there was measurable differences in these factors. For example, we were able to quantify how much drier the skin gets in the winter versus the summer for people in the Northeast - average moisture levels were 36% higher in the summer.  


When should I test my skin?

It is important to test your skin at different times of the day to establish a true baseline. We will send you multiple testing tools in the initial assessment kit so that you can test at multiple times (e.g. in the morning after washing face, after gym, before sleeping).

What role does ethnicity play in your process?

We ask about ethnicity but it doesn’t solely drive classification of skin in our models since we collect many different attributes to create robust skin archetypes. By including ethnicity, as one factor out of many, like the Fitzpatrick scale (how sensitive someone’s skin is to the sun), environment and lifestyle, we can measure the impact of each factor and the interaction effects to properly understand what causes our skin to change.

What is my personalized serum doesn’t work? Do you guarantee efficacy and match?

To make the initial match, our model analyzes your skin across multiple factors and what has worked for people with similar skin to yours to determine the initial formulation and concentration of active ingredient that will best suit your skin.

To measure efficacy, we look at both changes in objective measures (moisture, oil, etc.) and your feedback about whether it is working. We measure how the formulation addressed your skin concerns: so if your concerns are redness and dryness, for example, is your skin hydration level increasing and is your redness decreasing?

If the serum doesn’t work, we reformulate for free, pinpoint what needs to be adjusted, and make the adjustment! The goal is to know what works for someone, but by also keeping track of what doesn’t work, we can help you avoid those ingredients in future products. In this way, we’ve set up a system that is transparent and leverages feedback and measurable results to keep improving.


Should I still see a dermatologist?

If you are suffering from a severe skin condition like cystic acne, eczema or psoriasis, you should see a dermatologist. Atolla will help you manage your daily skincare routine and provide insights that can help you and your dermatologist figure out what is happening with your skin.